INTERNSHIP AT SPARKSGROVE:

MARKETING STRATEGY FOR INTERFACE

Companies: SparksGrove | Interface

Role: UX Designer

 

WORKING WITH A TEAM OF INTERNS FOR A REAL CLIENT

During my internship with SparksGrove, I was put in a team of 3 interns (one Marketing Strategist, one Visual Designer, and one UX Designer) and tasked with fulfilling a brief given to us by a real client. Our team was paired with Interface, one of the top carpet companies in the world. We were tasked with finding new ways to connect their brand with young architects and interior designers still in college, so they will recommend it later in their career.

Our task was divided in three parts: researching the company and the audience to better understand the current state of the company with the audience, analyze our findings to come up with general advice and solutions, and design a specific solution that could actively help the brand better connect with their audience.


RESEARCH

In order to better understand what Interface needs to do to better connect with their audience, my team first needed to understand both Interface and the audience they were targeting. We researched those separately through multiple methods.

To better understand Interface we did:

  • Looked at documentation Interface created (branding guidelines, research findings, website, promotional material)
  • Toured their offices, mill and stores
  • Interviewed stakeholders within the company
  • Analyzed Interface's social media outreach using SparksGrove analytics tools

Feature 1

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Feature 2

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Feature 3

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ANALYZE


DESIGN